The Day The World Went Away

There is only one description for Pierre Debusschere‘s work: epic. His latest fashion films, The Lake and The Day The World Went Away (as well as the project for Nowness and  AnOther Man) are just another confirmation of this fact. Mr. Debusschere ignites a chain reaction of goosebumps allover my body with the combination of striking visuals and sound that

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L.A. by Dior

First the hype, and now the fashion film. In this case, the hype was worth it. Dior invited director James Cameron Mitchell to direct Marion Cotillard in this video which captures the L.A. culture in a funny and ironic way. A comedy drama with a cinematic feel that has embedded the clothes organically – without putting them in the main

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Slava Mogutin: ULTRAVIOLETS

Photography: Slava Mogutin You’d say that I’m over-obsessing with the mint green color placement on the new Grateful Grapefruit. In my defense I can say, that it’s all a lucky coincidence. Just like the fact that the opening image of Slava Mogutin‘s Ultraviolets fashion editorial for Flaunt Magazine (US) is deep-died in mint green. The Men’s Fall Fashion Issue

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The well-groomed man by S.T VALENTIN

Because appearance is everything, you should buy S. T VALENTIN. At least that’s what the slogan of the sophisticated store in Aarhus, Denmark. In the small city with almost 250 thousand citizens, there seem to be a lot of picky gentleman with fine taste, since the shop is calling out to a very special breed of clientele. S. T VALENTIN is

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James Long’s Sandals With Socks

This is way beyond ridiculous. I thought twice, no gazillion times before even starting to write this post. Should I acknowledge kitsch and lack of taste and creativity? Of course not, but having a good laugh over ridiculous fashion collections is always in. So here is our guy, James Long with his latest Spring/Summer collection for 2012. Welcome to the

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Iris Van Herpen: Capriole

Iris Van Herpen can either talk to aliens or see the future. Either way, her collections are unearthly beautiful and technologically creative and inspiring. Her Autumn/Winter 2011/2012 collection is just another proof for the Dutch fashion innovator’s genius. Of course, at Paris Haute Couture she didn’t present something basic you could wear when you throw the trash or go to

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#1 Strike A Pose: Sebastian Pielles for Doze

Grateful Grapefruit is not a fashion blog. I guess that sentence just ate  the potential fashion ad and product placement budget. But anyway – if fashion ad placers are smart enough would start filling up my inbox with mails for potential cooperations right this moment. At the end of the day surprise has always been the key to successful advertisement

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VIRTUAL CATWALK DOCUMENTARY w/ NICOLA FORMICHETTI

Nicola Formichetti is a visionary and  a multi-talent: Dazed’s former creative director, Lady Gaga’s stylist, designer for Mügler and Vogue Hommes Japan inspiration. He is constantly pushing the boundaries of fashion and reaching new frontiers. Nowhere else is that as obvious as in the documentary below, screened exclusively on Dazed Digital, where we get to follow Formichetti through the process of

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L’Arc’s Halloween Party

Well guess what – models can’t dance! And the next video by Steven Meisel is the latest proof for that. However, it’s a pretty amazing invitation to L’Arc’s Halloween party. The video features a remix of bad music and amazing fashion coming from Lanvin’s 2011 fall campaign. Save the date:

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Six Wolves: Redefining Model Casting

Beards are definitely in this winter more than ever. All major fashion labels included them as a must-have accessory for their upcoming summer 2012 collections. However, we already know that beard is not everyone’s cup of facial hair and growing some patches of hair on your face would rather make you look ridiculous than cute and trendy. However, I’m leaving the beard trash

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Primitive London at voo Berlin

Get your cool kids’ uniforms on for the opening of the pop-up shop and installation at voo Berlin coming Friday, Oct. 7 2011 after 8 PM. The exciting store will present some even more exciting names on Berlin ground like Cottweiler, James Thomas Durrant, Nano Aoshima, Tatiana Leshkina and many more. Come and have a beer with me and Jason

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Frankie Morello: Souvenir From Italy

Maurizio Modica and Pierfrancesco Gigliotti at Frankie Morello have good sense of humor. If you’re not convinced about that, take a look at their latest pretty witty and ironic collection presented on September 24 during Milano Fashion Week. Portofino, Venice, Rome, Pisa, the magnificent Amalfi Coast are the real main characters of this trip. And the luggage? Just one rucksack, removed

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