Luca Finotti is a video director and video editor working in the fashion world who lives between New York and Milan, where he grew up. He has been the head of video production for “Frankie Morello” since 2008.

Speed and colors are his hallmarks, while his shooting and editing style pays homage to the aesthetic purity of photography of the ’20s.His latest obsession with Jeremy Scott’s collection for Adidas makes no exception. Playful and pleasently ridiculous just like the designer’s take on Adidas.

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