Jaakko Pallasvuo

Jaakko Pallasvuo is maybe the first artist who I am featuring, who is the exact same age as me. Born in 1987 in Helsinki, Finnland, Jaakko is a digital native, just like everyone born after 1982 in developed countries is considered to be one. As such, he has based his work on net art and fully embraces new media as his means of communication. His work channels absurd seriousness, sometimes hidden, sometimes obvious irony and self-controversy. And from taking a look at all he has to offer, I can tell you he’s deadly serious about net art.

Mr. Pallasvuo has several solo shows in his CV: New Sincerity, Beach London, curated by B.C.; Stage Magic, Diagram / Ryan Renshaw Gallery, Brisbane; New Sincerity, Future Gallery, Berlin in 2011; Another Practical Decision, Detroit Gallery, Stockholm in 2009 and Historian Ystävät, Napa, Helsinki back in 2008. His group show appearances are too many to list and in combination with Jaakko’s 3 published books make me rethink my priorities and work ethics as a Berlin-based creative person.

I chose to present How To – an ongoing series (4 episodes so far) of instructional videos showing “paths to success in the international art world” Watch and learn. And watch.