Acne Fall Winter 2011/2012

Founded in Stockholm in 1996 by four creatives, Acne’s vision was to conceive and develop a lifestyle brand offering highly coveted products. This ambition grew to include ventures in advertising, graphic design, Internet games and TV-productions.

With confidence from the success of the jeans, Jonny Johansson, ACNE’s creative director, branched out into other design genres. The first full collection was launched in 1998, setting the tone for the brand.  The subtle luxury and understated pieces originates from the ethos that clothing should be smart yet personal.  This philosophy yields effortlessly stylish results without being overly domineering.

Today the full team consists of over 200, each individual as enthusiastic about the brand as the four founding members.

Acne closed out Paris Fashion week, with a classic and simple collection filled with basic yet interesting colors, tones and trademark excellent tailoring. And look at those shoes – aren’t they just amazing?

images via