HONK!

HONK – the word in German has a very different meaning than in English. In Germany, there are usually people who are just as stupid as the meaning of the word but also freaks, nerds, and anyone who is different are included in this definition. In the U.S., honk is like when a car “honks” – “Watch Out! Here I am.” So there is no better word than HONK for a new magazine. Our magazine is for anyone who is different – for people against the grain. We do not want to revolutionize the magazine world, we just want to share our world. Honk will appear quarterly with each issue focusing on a different theme. The theme of the first issue is Schizophrenic-Revenge of the Nerds. We have invited artists on a global scale to address this topic. We want to give young artists a platform to present their work to a larger audience and to share in an exciting project with us. We want to catch the urban trap. In our magazine, we will feature a lot of photography with the simple focus on the total image. Fashion, Art and Media will also be highlighted in HONK! And to the makers of these worlds: “Take it easy! It’s just fashion and art. Not the reinvention of fire.” In 2011, we want to present exhibitions, movies and many other exciting projects focused around the magazine. The team around HONK! has years of experience in this arena and in the unique direction in which we plan on going. Now is perfect time to stand up on your own two feet. HONK! is made in Berlin, Germany but we are actually made for everyone out there! We want to inspire our readers with charm, excellent work and lots of fun. We look forward to all of the new tasks coming our way in 2011 and hope that you have as much fun viewing our work as we had creating it. Enjoy the first issue of HONK!