This is more or less the official start of Sofia Design Week on GRATEFUL GRAPEFRUIT.

The Bulgaria bible for creative agents One Magazine organizes for the second time the design get-together Sofia Design Week: 4 – 11 June 2010 in Sofia.

More or less? That is the question this year. “The more it goes, the more it goes,” Winnie the Pooh would answer, thinking of honey. On the other hand, when it comes to socializing, here is the bear’s opinion: “It is more fun to talk with someone who doesn’t use long, difficult words but rather short, easy words like ‘What about lunch?’”

But what is the answer if we ask thе question in terms of design?

Under the inevitable influence of long, difficult words such as “financial crisis” and “global changes,” in the second edition of Sofia Design Week we will ponder the following short, but not exactly easy questions:

More or less?
Low-cost or long-lasting?
Practical or beautiful?
Simple or elaborate?

And yet, how about combining both sides of every dilemma?

Those are the questions designers, curators and other creative agents will be digging answers to. This June.

You will see first no less than exclusive shootings and details directly from One Magazine’s creative kitchen.

More to come.

Links:

Sofia Design Week 2010

Sofia Design Week 2010 on Twitter

One Magazine

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